In this project I redesigned the ordering food experience through a phone app. In the proces of creating this app, I went through 8 phases that guided me to what i have designed.
Interviewing the target audience
Before starting with the prototyping i had 7 phases infront of me to help understand the food ordering experience. First i had to gain empathy by interviewing my target audience. In my first interview i learned that my audience is often hungry and lazy. They eat freezer food once every 2 weeks, make food themselves every second day but it’s usually healthy foods like chicken & greens. They prefer door 2 door delivery and it’s usually when together with friends or drunk they order food.
After getting some ground understanding I went in to dig a little bit deeper from what i learned in my first interview. I learned that the audience would really like some more healthy options that isn’t extremely expensive. Even though my target audience is really interested in healthy food they also think desserts would be a cool edition for food ordering. The part of being lazy was also very prominent in this interview.
With the interviews done i went in to capture the main findings and afterwards define the problem. My audience needs is cheap healthy food, but they’re also very lazy.
So my audience needs a way to get cheap healthy food because they’re lazy and there’s not enough availability on the market.
With a understanding of the problem i’m trying to solve i went on to start ideating some app ideas. After having doing some sketches i got some feedback based on what i had sketched.
After getting the feedback i changed some small things and went with the first design
After being done with the last sketch I finnished my project in Adobe Xd.
My Final Prototype
https://xd.adobe.com/view/ac61b9ad-2aba-48d7-80fe-099e940ccba7-f932/
This is my final prototype
Reflection
On my final prototype i have some mistakes that i will have in mind the next time i design an app. I accidently did a hover effect which doesn’t make any sense on a phone app, I also forgot a checkout menu for entering card details and such. I also had plans to make a profile tab but sadly didn’t get it done in time.
Besides those mistakes i’m pretty confident and happy with the general look and design of my final protoype.